GENFLOW

Logan Paul started his career with vlog-style content on Vine, then slowly graduated to YouTube and became one of the OG creators in the world. Logan is arguably one of the biggest creators, with his own podcast, a drinks brands, a very keen interest in the web3 and NFT world, and also a side hustle of boxing. We are working with Logan to launch his apparel brand MAV, short for Maverick Clothing.

MAV is an apparel brand for the Mavericks among us. Collections include MAV Athletics, MAV Daily, and key hero items. All items are released in drops and have a limited supply.

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The Viral Factor

Logan Paul knows how to go viral. Being one of the original creators in the world, Logan has all the ingredients and nuances to turn his audience size of 60 million into paying customers. His most watched video on YouTube sits at 233 million views, and it's a track that disses his brother, and fellow creator, Jake Paul.

DROP ONE

The first drop of Mav clothing includes hoodies, sweatpants, swimmers, t-shirts and boxing pads and gloves.

ACCESSORIES

When Logan Paul announced his fight with Floyd Mayweather, we worked with his team to design some boxing gloves, pads and wraps to join the roster of Mav Apparel.