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In 2018, ASOS made Spencer one of the faces of their "Collusion" campaign. The same year, he was featured among five others on a 'Vogue' article. From there, he has created Originality is Rare, which has a corresponding film to promote.
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Founded in 2019

Originality is Rare (OIR) launched in 2018 in London with unique designs inspired by founder Spencer Elmer.

Apparel

We worked with Spencer to create meaningful pieces that represented Spencer's values and connected with his audience.

Inspired by Life

Each piece draws inspiration from the current times we live in, and hopefully becomes a part of each individual’s journey.

campaigns

  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS
  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS
  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS
  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS
  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS
  • WE ARE entrepreneurS
  • WE ARE GENFLOW
  • WE ARE CREATORS

interested in working with us

We are always looking for new content creators that are shaping the way conent is defined and delivered. If this is you, get in touch.